ReShape Launches National Advertising Campaign for Flagship Product, Lap-Band®
The Company’s first and largest mainstream mass-market advertising campaign
Featured on major television channels and consumer print publications
Research shows that more than 2.1 billion people, nearly 30 percent of the global population, are overweight or obese, with projections proposing that almost half of the world’s adult population will be overweight or obese by 20301. Additionally, The
To view the direct-to-consumer marketing campaign elements, please access via this link: https://sincbox.gosimian.com/sp/a/FnTB0eGItGYPpjpw1b3VNQ/.
Proven by clinicians globally, the Lap-Band is the safest minimally invasive bariatric surgery procedure that is approved by the FDA, covered by most insurance plans, performed as an outpatient procedure and available on the market today. With over two decades of data, the adjustable and reversible Lap-Band has demonstrated lower complication and mortality rates compared to other surgical weight-loss procedures.
“In an effort to address this rising health concern on weight gain and to help more people achieve a better quality of life, we have invested significant time and resources to study current test marketing programs in correlation with the historical impact of patient direct marketing on Lap-Band patient demand. Based on those metrics, we are confident that targeted national advertising on this major scale will highlight the exclusive benefits of the Lap-Band, driving higher procedural volumes and corresponding revenues,” commented
National television spots will appear in outlets such as
“This is an exciting time for the company as we are able to nationally leverage the specific advantages of a medical-device and brand unlike any other weight loss program or bariatric surgeries. As we build upon this impactful, comprehensive, brand-response advertising campaign, it can also serve as a co-marketing resource for practices to promote the Lap-Band and directly advance their consultation and procedure growth,” said
ReShape Lifesciences™ is America's premier weight loss and metabolic health-solutions company, offering an integrated portfolio of proven products and services that manage and treat obesity and metabolic disease. The FDA-approved Lap-Band® Program provides minimally invasive, long-term treatment of obesity and is an alternative to more invasive surgical stapling procedures such as the gastric bypass or sleeve gastrectomy. The ReShape Vest™ System is an investigational (outside the
Forward-Looking Safe Harbor Statement:
This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by the use of words such as "expect," "plan," "anticipate," "could," "may," "intend," "will," "continue," "future," other words of similar meaning and the use of future dates. Forward-looking statements in this press release include statements about our confidence that targeted national advertising on this major scale will highlight the exclusive benefits of the Lap-Band, driving higher procedural volumes and corresponding revenues. These forward-looking statements are based on the current expectations of our management and involve known and unknown risks and uncertainties that may cause our actual results, performance, or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. These risks and uncertainties are described more fully in the Company's filings with the
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McKinsey Global Institute, Overcoming obesity: An initial economic analysis. November 2014.
American Psychological Association, One year on: Unhealthy weight gains, increased drinking reported by Americans coping with pandemic stress. March 2021.
Source: ReShape Lifesciences Inc