ReShape Lifesciences™ to Participate in the American Society for Metabolic and Bariatric Surgery’s (ASMBS) Leadership Academy and re-UNITED Meeting January 19-22, 2022 in Las Vegas
Company to Present and Exhibit its Next-Generation Lap-Band® Program Including its Supportive reshapecare™ Virtual Health Coaching Platform
Thursday, January 20, at 12:00 PMin BermudaB – In addition to its sponsorship of the Leadership Academy, a unique career development seminar and workshop for bariatric/gastrointestinal minimally invasive surgery ( GI MIS) fellows, ReShape Lifesciences™ will highlight its integrated portfolio of products and services to manage and treat obesity and metabolic disease, specifically, its Lap-Band® Program, to an expected sold-out audience. The Company will also share with attendees a series of videos showcasing its comprehensive, direct-to-consumer marketing campaign including “Words,” its impactful patient testimonial television commercial now airing on Bravo, E!, Food, HGTV, HLN, Lifetime, MSNBC, Oxygen, USA, We, Fox News, The Learning Channel, and more national cable networks. This is the largest marketing campaign in the history of ReShape Lifesciences, projected to reach over 70% of the U.S.adult population in the first quarter of 2022. The TV spots, print ads and integrated marketing materials can be viewed here.
During the event, Dr.
Carl Pesta, medical director of the McLaren Macomb Bariatric Surgery Institute, a board-certified general surgeon specializing in advanced laparoscopic surgical weight-loss procedures and a “Center of Excellence” bariatric surgeon, will discuss why he offers patients the Lap-Band Program and how the ReShape Lifesciencesnew consumer marketing campaign has resulted in a more educated patient base approaching him for weight-loss consultation. Friday, January 21– Saturday, January 22, from 7:30 AM– 3:30 PMin Grand Ballroom A - ReShape Lifesciencesis a sponsor of the re-UNITED conference and will be exhibiting the next-generation Lap-Band Program which includes reshapecare™ virtual health coaching, currently reimbursed through most insurance providers.
“The ASMBS is an incredibly important organization, helping to educate and advance the field of metabolic and bariatric surgery. As such, we are honored to sponsor both the conference itself and the
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ReShape Lifesciences™ is America's premier weight loss and metabolic health-solutions company, offering an integrated portfolio of proven products and services that manage and treat obesity and metabolic disease. The FDA-approved Lap-Band® Program provides minimally invasive, long-term treatment of obesity and is an alternative to more invasive surgical stapling procedures such as the gastric bypass or sleeve gastrectomy. The ReShape Vest™ System is an investigational (outside the
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Source: ReShape Lifesciences Inc